Wednesday, February 8, 2017

A Caffenated Clue

Starbucks has always been an enigma to me.  Its customers seem fiercely loyal to the brand, for some reason.  My perception has been that the coffee is too bitter and too expensive.  Now, it seems there is a relationship to love of Starbucks and political leanings.  Take a look at this chart.

Trump Immigration Ban: Why Starbucks CEO Isn't Too Concerned About Backlash and Boycotts - starbucks consumer survey

The more you like Starbucks, the more likely you are to vote Democratic.  The less you like it, the more likely you are to vote Republican.

Now, we have yet another way to label people!  If a person praises Starbucks, don't praise Trump around them.