I have written several times that every President since Reagan has been a failure, because each has promised to "do something" about LOUD commercials on television.
Bush II and Obama both claim at least partial credit for the Commercial Advertisement Loudness Mitigation" (CALM) Act, which theoretically limited the LOUDness of commercials to the programming before and after. That new law became effective at the end of 2012.
Prior to CALM, the most common complaint received by the Federal Communications Commission concerned the LOUD commercials. Since CALM, that number of complaints has decreased significantly. Does that mean television commercials are less LOUD? No, it means complaints on loudness now have to follow the parameters required by CALM. This new law is as big a failure in regulating LOUD television commercials as all these Presidents have been.
Did these Presidents lie to the American people? No, I think they had good intentions. But, no President is more powerful than the advertising industry. It is the most powerful industry in America, more powerful than even the defense industry.
Despite exhausting Bing and Goggle searches, I have found no promise by Trump to control LOUD commercials. Could it be the only President who didn't promise it . . . may actually accomplish it?
No, not even a thousand tweets about the advertising industry will help.
Bush II and Obama both claim at least partial credit for the Commercial Advertisement Loudness Mitigation" (CALM) Act, which theoretically limited the LOUDness of commercials to the programming before and after. That new law became effective at the end of 2012.
Prior to CALM, the most common complaint received by the Federal Communications Commission concerned the LOUD commercials. Since CALM, that number of complaints has decreased significantly. Does that mean television commercials are less LOUD? No, it means complaints on loudness now have to follow the parameters required by CALM. This new law is as big a failure in regulating LOUD television commercials as all these Presidents have been.
Did these Presidents lie to the American people? No, I think they had good intentions. But, no President is more powerful than the advertising industry. It is the most powerful industry in America, more powerful than even the defense industry.
Despite exhausting Bing and Goggle searches, I have found no promise by Trump to control LOUD commercials. Could it be the only President who didn't promise it . . . may actually accomplish it?
No, not even a thousand tweets about the advertising industry will help.
